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VECHAIN

Published:

28.3.25

Author:

F3

Updated on:

28.3.25

CATEGORIES:

Design

Culture

challenge

How do we raise awareness of VeChain & its VeBetter initiative on a budget?

solution

VeChain aimed to promote its VeBetter initiative, rewarding sustainable actions through crypto. We engaged 17 high-impact KOLs (4M combined followers) with tailored content highlighting VeBetter’s apps, aligning with trends, and leveraging its UFC partnership to drive awareness and positive sentiment.

Influencer Strategy - Curated and negotiated packages for maximum ROI.

Content Optimisation - Tailored briefings aligned content with trends & premium stickers.

Sentiment Management - Driving positive mindshare through strategic messaging.

BRAND
AWARENESS

150%+ increase
in mindshare

COMMUNITY
GROWTH

Gained 6,600+
new followers

SENTIMENT
IMPROVEMENT

430%+ increase
in positive sentiment

INFLUENCER
IMPACT

Engaged 17 KOLs with a combined reach of 4M followers.

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