How do we build a trading community from scratch and drive real engagement?

We launched a Points Programme and a $250,000 Airdrop, offering tangible rewards to attract users. To sustain engagement, we introduced the Enclave Legends Trading Competition, incentivising users to KYC, deposit, and trade repeatedly. A uniquely memeified creative, injected fun and relatability into the brand while reinforcing its market relevance.

‍

Gamification Strategy - Designed trading competitions with repeat incentives.
Meme-Driven Marketing - Used viral content for retail trader adoption.
Airdrop Mechanics - Created a reward-based onboarding ecosystem.